News: ICD Insight NPS Debate

"A good debate that has helped clarify our thinking and reaffirm our stance on NPS."  Iain Bell, Customer Research Manager, Standard Life 

ICD Insight is due to host further events in 2009 to debate the themes and challenges for business in remaining in touch with their customers, how to track their changing behaviour and measure their satisfaction with the service they receive from suppliers.

If you want to be involved in a future debate, or better still you have a suggestion for a topic then please contact liz@icdinsight.co.uk

Here's what our previous attendees thought:

  "Great night"      "I've learnt a lot tonight."    "Really useful."

                       "Thoroughly enjoyed the evening."

                     "Let's have more of these evenings."

Our last discussion explored issues surrounding NPS and delegates were keen to share their experience of using both it and other metrics to measure and improve customer loyalty.

More information relating our last evening debate on NPS can be found under ICD Insight News & Events.