Ross Macleod, Consultant
Background:
Ross Macleod has 20 years business development, marketing, product management and consulting experience, working at senior level for both plcs and private companies. He has researched, launched and successfully managed a broad range of financial and retail services from insurance to home shopping, giving him particular insight into the characteristics of Customer Management.
Ross has consulting experience across Manufacturing, Drinks and Financial Services sectors, covering projects including the conversion from product-led to customer led markets, development of account management and integration of web and off-line marketing strategies. He has particular interest in effective campaign strategy and management, and marketing performance measurement. He holds an MA and a Masters Degree in Business Administration from the University of Edinburgh Management School. He has lectured and written on CRM and customer marketing.