Up to Date Knowledge
Keeping your knowledge current is demanding for any professional in charge of marketing, insight, service or customer relationships. ICD helps our clients keep up with latest and best practice in customer experience management, satisfaction measurement and real time feedback as well as current thinking of customer focussed culture, training and development. Through our regular newsletter, NUGGETS and popular learning events we try to keep you in touch with change as they unfold. Please click here if you would like to keep up to date with NUGGETS. We have also recently started a linkedin group on real time customer feedback - find us on www.linkedin.com or email liz@icd-partnership.co.uk to be invited to join.
We regularly attend and speak at conferences and contribute articles to a number of publications. If you would like to invite us to speak at your conference or event then please email
What are we reading?
You can buy these useful reference books by clicking on the link through to AMAZON.co.uk
"NUDGE - improving decisions about health, welath and happiness" by Richard Thaler and Cass R Sunstein, Caravan
Apparently our government want to understand better how we can be influenced to take better decisions about our health and well-being. An interesting book on the "architecture of choice" and how our biases affect decisions we make in important areas of our lives - presumably like voting - but also pensions and the environment.
"AFFLUENZA" by Oliver James, Vermilion
This recently published social commentary talks about the phenomenum of obsessive consumerism that is infecting the western world like a virus. Anyone interested in tapping into the changing face of customers will be interested not only on the impact of this consumerism - depression and unhappiness - and James' suggested antidotes.
"Buyology" Martin Lindstrom, Random Business Books
Neuro-marketing is the study of how brain chemicals or neuro-transmitters affect our mood and our buying behaviour. If you are a marketeer you should be interested in how customers think and more importantly what you need to do to support them.
To get your own copy of these books, go to Amazon.
Learning Events
ICD Partnership Ltd brings together practitioners in forums for representatives from marketing, account management, HR, research and business performance measurement. If you would like to join a group or be invited to a future event then please contact liz@icd-partnership.co.uk