White Papers and Reading Materials
ICD Partners and Associates have written and accumulated a number of whitepapers and articles of interest in the areas of customer management strategy, customer focussed service and culture, customer retention, customer insight, marketing effectiveness, measurement, retention and a host of related subjects. If you cannot find what you are looking for from this list please contact us and we'll see if we can help. Alternatively if you have a useful article to share, please send it in the first instance to liz@icd-partnership.co.uk
TCF What Good Looks Like
This article reproduces a speech given by Sarah Wilson of the Financial Services Authority (FSA), where she explains "what good looks like" in customer management terms for financial services companies.
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Living Up To Your Brand Values - and the customer experience by Liz Moody
ROI on Marketing Spend - Creating Your Performance Dashboard by Ross McLoud
We're All Different - segmentation article reproduced by permission of B2B Marketing
featuring Russell Biggart
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Flying By the Seat of Your Pants - Measurement, Metric etc. by Liz Moody
Consumer Insight by Merlin Stone, Alison Bond & Bryan Foss
extracted from the book by Kogan Page