Marketing Efficiency in the 21st Century
Marketing professionals are having to harness 21st Century the power of social media and new technologies to build better, more profitable relationships with customers. Tightening margins means that marketing efficiency that considers the ROI (return on investment) and ROE (return on effort) and marketing effectiveness are the new watch words for marketing professionals. Click here to read more about the shifting role of marketing in the 21st Century.
Take the marketing effectiveness test here.
ICD Partnership has developed the expertise and the right tools to help you achieve and maintain competitive advantage through world class marketing techniques. We can work with you or train your own marketing staff to increase their knowledge and skills of marketing.
Campaign Effectiveness
Key areas for assessment include a customer focussed approach to:
- Optimisation of customer data
- Segmentation
- Campaign process and management
- Customer contact and treatment strategies
- Campaign performance measurement (response, conversion and efficiency versus other techniques)
- Developing the budget more effectively
- Marketing communications assessment
- Marketing integration with sales and other departments
- Agency management practice
Campaign Data quality assessments
- Segmentation
- Data prescription for campaigns
- Campaign process improvement
Interim Management
Maximise the marketing potential within your business quickly by deploying our skilled experienced marketing consultants to support your business for a period time. Get an important project off the ground, boost the skill level in your team or fill a key vacancy, such as a campaign manager, while you develop a role or recruit or are challenged with a freeze on headcount.
To see the profiles of our experienced marketing personnel email info@icd-partnership.co.uk