ICD INSIGHT Actionable Results
ICD Insight isn't a research company - it's much more than that.
Conventional research methods can supply data about customers and undoubtedly it has its place in answering "why?" questions however we all know that customers don't always do what they say they will do. For this reason, customer insight, and in particular ICD Insight is about more than the usual research methods. ICD Insight seeks to help you to understand where value is really added to customers, where your customer experience is going wrong by helping you to understand what your customer data is telling you, and by providing deeper meaning to the results of your customer feedback mechanisms - in real-time.
Most org
anisations suffer from DRIP (i.e, they are data rich and information poor). You see it is not about how much data but how much intelligence you have.
Data - is a series of disparate facts and figures
Information comes from being able to relate pieces of data to other data
Intelligence is aggregated information applied to a customer or business scenario to create real insight to take decisions.
Because we start from a position of understanding your business and how it operates, we provide intelligent recommendations and actionable findings to help you to make changes and take action.
ICD Insight can help you to understand and measure customer satisfaction, customer expectations, staff satisfaction and attitudes, service performance and a host of other related issues relating to customer acquisition, retention, loyalty and the customer experience.
If you would like to add Insight to your business, please contact Russell Biggart, russell@icdinsight.co.uk, (+44 (0)7973 329669)