ICD INSIGHT Actionable Results
ICD Insight isn't a research company - it's much more than that.
Conventional research methods can supply data and results about customers, however ICD Insight seeks to go beyond that. Not all the information you need comes from research - in every organisation there is a mountain of customer data - the only trouble is that most org
anisations suffer from DRIP (i.e, they are data rich and information poor). You see it is not about how much data but how much intelligence you have.
Data - is a series of disparate facts and figures
Information comes from being able to relate pieces of data to other data
Intelligence is when this information can be applied to a customer or business scenario or aggregated to create a picture that gives you a real basis for taking decisions.
At ICD Insight we believe we add more value to our clients by creating real insight and customer intelligence. Because we start from a position of understanding your business and how it operates, we can apply business analysis to the findings from customer research, transaction feedback, internal staff surveys and through analysis of your data, provide intelligent recommendations and actionable findings to help you to make changes and take action.
ICD Insight starts from the perspective of good practice customer management and establishes where organisations add value or put customer relationships at risk through different aspects of the customer experience. Hence we can help you to understand and measure customer satisfaction, customer expectations, staff satisfaction and attitudes, service performance and a host of other related issues relating to customer acquisition, retention, loyalty and the customer experience.
If you would like to add Insight to your business, please contact Russell Biggart, russell@icdinsight.co.uk, (+44 (0)7973 329669)